SPEED QUEEN

The Speed Queen format, created in America and now ready to spread its wings across Europe and Italy, has been reinterpreted by DESITA through the adoption of the concept design, material and entertainment improvements aimed at providing a better user experience through the revolution of the concept of self-service laundromat that people had always associated with terms like “suburbs”, “poverty” and “social inequality”.


























Apart from renewing the concept, we are also working on improving the functioning of the roll-out, as well as on the contract development, since innovation often means “building the right conditions and environment that are necessary for the innovation itself“. Read more.