Founded by Norman Cescut, Desita is driven by a systems-thinking approach thatconnects disciplines, stakeholders, and underutilized assets to unlock new opportunities for growth. Over the last two decades, Norman has contributed to projects across Europe and the Middle East, helping organizations move beyond traditional categories and transform fragmented potential into scalable platforms, operating models, and long-term value creation.

The Desita's entrepreneurial philosophy, devoted to openness and dialogue between different markets and cultures, inspired the idea of the Desita Award - Pizza & Gelato Experience, the international contest, now in its 6th edition, which invites designers from all over the world to rethink and improve the food experience, with particular attention to the universe of two Italian excellences: pizza and gelato. A perennial laboratory of research and development that, since 2016, in each edition, intercepts, deepens and divulges insights and innovations.

The great passion for our profession, in synergy with study and continuous updating, allow us today to generate customised solutions for every growth objective and for every type of client.