Client:

Mandi's



Location:

Dubai

Main services: business model, concept & brand creation, positioning, development setting

In creating the concept of Mandi's, we retained the meaning that Mandi has in the traditional Yemeni cuisine, taking into account the importance of the collective and sharing moments, typical of the Arabian peninsula’s culture, which puts the guests at the centre, and we have combined these elements with the intrinsic needs of modern diners.
Mandi's is the authentic experience of Yemeni flavours, of generous Arabian hospitality and unparalleled service in a refined environment,topped with an all new brand experiencein which tradition and modernity merge together to offer consumers a delicious and healthy meal and an excellent value for money experience.

Note:Mand(Arabic:مندي‎)originates from the Arabic word‘nada’,which means‘dew’. In the parlance of Yemeni cuisine,Mandirightfully derives its name from the unique ‘dewy’ and succulent texture that the meat obtains after being cooked on dry wood, inside atandoor (clay oven), and infused with indigenous spices.Mandiis 3000 years old traditional delicacy popular in the eastern Yemeni city of Hadhramaut,consisting mainly of meat and rice with a special blend of spices. It is cooked in a pit underground. It's extremely popular and prevalent in most areas of theArabian Peninsula, and even considered a staple dish in many regions. Mandi is usually made fromrice,meat(lamb,camel,goatorchicken), and a mixture ofspicescalledHawaij. The meat used is usually a young and small sized lamb to enhance the taste further. The main technique which differentiates Mandi from other meat dishes is that the meat is cooked in thetandoor(tabooninArabic), which is a special kind of oven which is usually a pit dug up in the ground and covered withclayallaround its sides. Mandi isconsidered thestaple dishserved during special events, such asEid, weddings, and feasts inYemenand the south of theSaudi Arabia.(Wikipedia)


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