We provided Barilla with a strong and unique Pasta Corner experience while empowering them to communicate the brand identity in all countries where they are present through the relevant strategic sub-channels: QSR, Catering, Hotel & Leisure, Transport, Retail in Store, Dark Kitchen, Home Delivery and Food Truck.

We have developed three different Pasta Corner concepts to meet different needs:

  1. Premium   
  2. Mainstream 
  3. Unbranded 
We created the global project around the primary product, pasta, to support an authentic Italian experience. We designed a unique taste map to empower an increasingly demanding customer to realize quality participatory consumption surrounded by immediate satisfaction of needs. Live product preparation plays a primary role.
Pasta Corners are designed with a view to renewed tradition, updated to modern trends. Context and sustainable development give a new look and prestige to the overall project for immediate and long-term brand awareness.
The concept of "invisible distance" has been applied due to the Covid19 pandemic.

Scope of work and deliverables includes:
  1. Concept Design 
    1. moodboards
    2. special furnishing elements designs and specs
    3. catering equipment design, implementation and specs
    4. environment designs and specs
    5. false ceilings and aerial environments designs and specs o lighting project design and specs
    6. floor and wall coverings design and specs
    7. FOH concept design
    8. BOH design (if needed)
    9. Food truck design
    10. Bonus design for temporary or semi permanent solution.
  2. Brand Design
    1. languages and applications.
    2. logo design (no naming) including signage design and specs.
    3. intangibles
    4. merchandising
    5. instore Graphic
    6. aprons and/or staff uniforms
  3. Concept and Brand book complete of all elements
  4. Prototype list
  5. Toolkit (as per shared project guidelines)
  6. PO_web_tool


Your expert in design for business.

Desita S.r.l. - Italy - Dubai - India - Egypt
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Credits TITANKA! Spa